HealthCart

Challenge

Shoppers need to trust what they buy

Supplements and natural care are a considered purchase. Shoppers want to know what a product does and what is in it, and in a market with counterfeits they want proof the store is genuine before they pay.

HealthCart already sold online, but its old theme made a range of hundreds of products from brands like Solgar, NOW, Quest and Dr Organic hard to browse. The revamp moved the store to a modern Shopify theme built around the customer: easy to search by need, trustworthy from the first screen, and quick to check out on a phone, with M-Pesa.

Approach

A modern theme, built around the shopper

• Moved the store to a modern Shopify theme, keeping the catalogue, customers and orders in place.
• Organised 900+ products into a mega menu by health goal (brain, gut, energy, fertility and more), by product type, and by brand A–Z.
• Put trust signals right under the hero: genuine and certified brands, 24-hour countrywide delivery, expert advice, and phone and WhatsApp support.
• Featured best-sellers with an offer countdown, and promotions by health need, on the home page.
• Set up M-Pesa and card checkout on Shopify, so the team runs products, offers and orders without a developer.

Key screens

Best-sellers up front

What shipped

Launched and live

The revamped store is live at healthcart.co.ke, with the full catalogue, collections and checkout on the new theme.