[{"data":1,"prerenderedAt":216},["ShallowReactive",2],{"work-healthcart":3,"work-next-healthcart":123},{"id":4,"title":5,"body":6,"card":87,"cardAlt":88,"cardSummary":89,"client":5,"cover":90,"coverAlt":91,"description":80,"extension":92,"meta":93,"navigation":94,"next":95,"order":96,"path":97,"quote":98,"role":99,"seo":100,"shipped":101,"slug":111,"stack":112,"stem":115,"summary":116,"tags":117,"url":120,"year":121,"__hash__":122},"work\u002Fwork\u002Fhealthcart.md","HealthCart",{"type":7,"value":8,"toc":79},"minimark",[9,26,53,65],[10,11,14,19,23],"case-section",{"id":12,"label":13},"challenge","Challenge",[15,16,18],"h2",{"id":17},"shoppers-need-to-trust-what-they-buy","Shoppers need to trust what they buy",[20,21,22],"p",{},"Supplements and natural care are a considered purchase. Shoppers want to know what a product does and what is in it, and in a market with counterfeits they want proof the store is genuine before they pay.",[20,24,25],{},"HealthCart already sold online, but its old theme made a range of hundreds of products from brands like Solgar, NOW, Quest and Dr Organic hard to browse. The revamp moved the store to a modern Shopify theme built around the customer: easy to search by need, trustworthy from the first screen, and quick to check out on a phone, with M-Pesa.",[10,27,30,34],{"id":28,"label":29},"approach","Approach",[15,31,33],{"id":32},"a-modern-theme-built-around-the-shopper","A modern theme, built around the shopper",[35,36,37,41,44,47,50],"ul",{},[38,39,40],"li",{},"Moved the store to a modern Shopify theme, keeping the catalogue, customers and orders in place.",[38,42,43],{},"Organised 900+ products into a mega menu by health goal (brain, gut, energy, fertility and more), by product type, and by brand A–Z.",[38,45,46],{},"Put trust signals right under the hero: genuine and certified brands, 24-hour countrywide delivery, expert advice, and phone and WhatsApp support.",[38,48,49],{},"Featured best-sellers with an offer countdown, and promotions by health need, on the home page.",[38,51,52],{},"Set up M-Pesa and card checkout on Shopify, so the team runs products, offers and orders without a developer.",[10,54,57,61],{"id":55,"label":56},"key-screens","Key screens",[15,58,60],{"id":59},"best-sellers-up-front","Best-sellers up front",[62,63],"gallery",{":items":64},"[{\"src\":\"\u002Fimages\u002Fwork\u002Fhealthcart\u002Fproducts.webp\",\"alt\":\"HealthCart home page with best-selling products, promotional banners and shop-by-category links\",\"caption\":\"Home page: best-sellers, promotions and shopping by health need.\",\"kind\":\"wide\"},{\"src\":\"\u002Fimages\u002Fwork\u002Fhealthcart\u002Fproducts-mobile.webp\",\"alt\":\"HealthCart best-selling products on a phone, with an offer countdown\",\"caption\":\"Best-sellers on mobile, with the offer countdown.\",\"kind\":\"phone\"},{\"src\":\"\u002Fimages\u002Fwork\u002Fhealthcart\u002Fcategories-mobile.webp\",\"alt\":\"HealthCart promotional banners on a phone\",\"caption\":\"Promotions by health need on mobile.\",\"kind\":\"phone\"}]",[10,66,69,73,76],{"id":67,"label":68},"what-shipped","What shipped",[15,70,72],{"id":71},"launched-and-live","Launched and live",[20,74,75],{},"The revamped store is live at healthcart.co.ke, with the full catalogue, collections and checkout on the new theme.",[77,78],"shipped-stats",{},{"title":80,"searchDepth":81,"depth":81,"links":82},"",2,[83,84,85,86],{"id":17,"depth":81,"text":18},{"id":32,"depth":81,"text":33},{"id":59,"depth":81,"text":60},{"id":71,"depth":81,"text":72},"\u002Fimages\u002Fwork\u002Fhealthcart\u002Fcard.webp","HealthCart online store home page","A supplements store revamped onto a modern Shopify theme.","\u002Fimages\u002Fwork\u002Fhealthcart\u002Fcover.webp","HealthCart store home page in a desktop browser and on a phone","md",{},true,"kashlink",3,"\u002Fwork\u002Fhealthcart",null,"UI\u002FUX, web development",{"title":5,"description":80},[102,105,108],{"value":103,"label":104},"900+","products in the catalogue",{"value":106,"label":107},"270","collections by health goal, type and brand",{"value":109,"label":110},"2","payment methods: M-Pesa and card","healthcart",[113,114],"Figma","Shopify","work\u002Fhealthcart","Revamping Kenya's online store for genuine vitamins, supplements and natural care onto a modern Shopify theme, so customers find the right product faster and check out with M-Pesa.",[118,119],"E-commerce","Redesign","https:\u002F\u002Fhealthcart.co.ke","2026","w2kR-jgrGSxv5_Qv97ngvisSA2Tjlfh9aq_D6Wvgg8Q",{"id":124,"title":125,"body":126,"card":187,"cardAlt":188,"cardSummary":189,"client":125,"cover":190,"coverAlt":191,"description":80,"extension":92,"meta":192,"navigation":94,"next":193,"order":194,"path":195,"quote":98,"role":196,"seo":197,"shipped":198,"slug":95,"stack":206,"stem":209,"summary":210,"tags":211,"url":214,"year":121,"__hash__":215},"work\u002Fwork\u002Fkashlink.md","KashLink",{"type":7,"value":127,"toc":181},[128,140,163,172],[10,129,130,134,137],{"id":12,"label":13},[15,131,133],{"id":132},"buyers-and-sellers-dont-trust-each-other","Buyers and sellers don't trust each other",[20,135,136],{},"Selling on Instagram and WhatsApp in Kenya runs on trust. Buyers fear paying for goods that never arrive; sellers fear sending goods that never get paid for. KashLink isn't another payment gateway: it's a trust layer between the two. It holds the buyer's money until they confirm delivery, so people can transact with businesses and individuals they've never met.",[20,138,139],{},"The product had to explain escrow in seconds, to people who have never heard the word. Most of them would meet KashLink for the first time through a payment link a seller had pasted into a chat, on a phone, often on a slow connection.",[10,141,142,146],{"id":28,"label":29},[15,143,145],{"id":144},"explain-it-in-three-steps-then-get-out-of-the-way","Explain it in three steps, then get out of the way",[35,147,148,151,154,157,160],{},[38,149,150],{},"Mapped the buyer and seller journeys, from payment link to delivery code to payout.",[38,152,153],{},"Wrote plain-language copy first and designed around it: \"pay\", \"receive\", \"release\" instead of finance terms.",[38,155,156],{},"Built a small design system in Figma, then implemented it as Nuxt components so design and code never drifted apart.",[38,158,159],{},"Kept the checkout to a single screen with M-Pesa first, because that is how most buyers pay.",[38,161,162],{},"Tuned the front end for mid-range Android phones: small bundles, system-friendly fonts and no layout shift.",[10,164,165,169],{"id":55,"label":56},[15,166,168],{"id":167},"escrow-explained-at-a-glance","Escrow, explained at a glance",[62,170],{":items":171},"[{\"src\":\"\u002Fimages\u002Fwork\u002Fkashlink\u002Fprotects.webp\",\"alt\":\"KashLink section explaining the three steps: the buyer pays, the seller sends, the buyer gives the delivery code\",\"caption\":\"The three-step explainer: buyer pays, seller sends, buyer releases payment with a code.\",\"kind\":\"wide\"},{\"src\":\"\u002Fimages\u002Fwork\u002Fkashlink\u002Fhero-mobile.webp\",\"alt\":\"KashLink home page on a phone, with the hero and a sample protected order\",\"caption\":\"Mobile hero with a live order card: KES 12,500 held until delivery.\",\"kind\":\"phone\"},{\"src\":\"\u002Fimages\u002Fwork\u002Fkashlink\u002Fsteps-mobile.webp\",\"alt\":\"KashLink three-step explainer on a phone\",\"caption\":\"The same three steps, stacked for mobile.\",\"kind\":\"phone\"}]",[10,173,174,176,179],{"id":67,"label":68},[15,175,72],{"id":71},[20,177,178],{},"KashLink is live at kash-link.com. There are no client metrics to share yet, so this is the delivered scope.",[77,180],{},{"title":80,"searchDepth":81,"depth":81,"links":182},[183,184,185,186],{"id":132,"depth":81,"text":133},{"id":144,"depth":81,"text":145},{"id":167,"depth":81,"text":168},{"id":71,"depth":81,"text":72},"\u002Fimages\u002Fwork\u002Fkashlink\u002Fcard.webp","KashLink home page with the \"Sell online. Get paid safely.\" hero","A trust gateway for buying online in Kenya, without the fear of scams.","\u002Fimages\u002Fwork\u002Fkashlink\u002Fcover.webp","KashLink home page in a desktop browser and on a phone",{},"astral-aviation",1,"\u002Fwork\u002Fkashlink","UI\u002FUX, front-end",{"title":125,"description":80},[199,202,203],{"value":200,"label":201},"12","pages and flows designed",{"value":109,"label":110},{"value":204,"label":205},"100","Lighthouse performance score",[113,207,208],"Nuxt","Tailwind","work\u002Fkashlink","Designing and building KashLink, a trust gateway that lets people buy from businesses and individuals online without the fear of scams or fraud.",[212,213],"Product UI","Trust & safety","https:\u002F\u002Fkash-link.com","ICTvxe0Ai3yP4Av_d8wh4yO-32aC8DBgfxtDi_yV7u4",1794226466645]